Lincoln Water Park

Making a splash with our social media marketing for a local visitor attraction

A social media advert of an aqua park with the Lincoln Water Park logo and the text that reads 'Slide into Summer. Book now for 10% off using code Met2'

About the project

Lincoln Water Park, a water activity centre in Lincoln approached Cock-a-doodle-doo to support with their marketing for the 2025 season. Leading into the summer, the park wanted to raise its online profile and engage with new audiences.

 

That’s where we came in! Using our expertise in social media, we were tasked with managing the park’s summer social media campaign and creating content that would capture attention, and ultimately increase bookings.

Sectors

Sports & Leisure

Project Types

Social media

Diving right in

First step? We donned the wetsuits and made a splash. We collected a bank of photography and video content that could be repurposed into social media graphics, reels and TikToks. From 360 degree videos to POV perspectives, we built a library of content to showcase the fun and energy of the water park.

 

After all, what better way to truly understand something you’re marketing than diving straight in? We then developed a content plan with a particular focus on short-form videos designed to resonate with younger audiences.

The organic results

The social media channels have seen sustained growth since we took them over, with notable increases in reach and engagement. TikTok in particular has been a stand-out success. Several videos surpassed 100k views, with one reaching 170k, over 130k higher than the park’s previous record.

 

By responding to trends, but ensuring the quality of the brand is maintained, we have been able to engage with young people and reach those most likely to visit the park.

Comparing stats to the same period last year, we saw:

%

% Increase in TikTok views

%

% Increase in Instagram impressions

%

% Increase in Facebook reach

The digital ads

Alongside the organic content, we also ran a series of digital ads to drive bookings for the Aqua Park. We tested a range of creative options and CTAs, including social media discount codes, to better understand visitor behaviour and refine performance.

 

Our adverts resulted in a 1700% return on ad spend (ROAS), indicating that the campaign generated £17 for every £1 that was spent. This far exceeded the industry benchmarks, delivering a significant return on investment for the client.

A social graphic of a girl on a rope swing at an aqua park with a stat that reads '1700% return on ad spend'

Looking ahead!

With summer now firmly behind us, we’re already looking ahead to build on the momentum for next season.  If you’re a visitor attraction or experience and you want to make an impact and break through the social media noise, get in touch with the Cock-a-doodle-doo team.

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