Rio Ferdinand Foundation – United Against Racism

Cock-a-doodle-doo was asked to support the Rio Ferdinand Foundation to deliver their 10^th Anniversary youth-led campaign ‘United Against Racism.’

The social action campaign spanned the worlds of sport, music, culture, and e-sports, bringing communities together to empower the youth voice and change the narrative surrounding racism.

Cock-a-doodle-doo managed the campaign creative, media, and social media. Against the backdrop of the Black Lives Matter movement the campaign received significant media coverage in its launch month.

22 pieces of coverage, 362K online readership and an estimated 3.3k coverage views.

The campaign received support from Sky, UEFA, The Professional Footballers Association, the Black Police Association, UK Youth, The NCS Trust, and The Voice amongst others.