United Lincolnshire Hospitals Trust – In U we Trust

Cock-a-doodle-doo was approached by United Lincolnshire NHS Trust to create an infection/prevention campaign to support the fight against Covid-19.

The internal campaign reinforced the Public Health England guidance, whilst targeting specifically local level issues, with relevant, factual, and eye-catching communications.

The campaign entitled ‘In U we Trust’ personalised the seriousness of the infection risk, and effectively uses daily tasks such as chatting to colleagues, walking down the corridor, and having a cup of tea, to convey the need for responsible action.

The tone of the campaign was strong, yet Cock-a-doodle-doo humanised the campaign voice through use of daily diction, like ‘chatting’ and ‘cuppa’, to achieve a less corporate stance.

The campaign was delivered at the peak of the Covid-19 pandemic, and it was delivered with the upmost sensitivity to an audience who were doing a fantastic job in extremely challenging circumstances.

The campaign was delivered via print and internal digital communications channels.