Cockadoodledoo Communications is thrilled to announce it’s status as the Official Marketing Partner of Finish Line Racing for the 2021 season.

Finish Line Racing are a new elite women’s cycling team, headed up by Rick Lister, a former competitive cyclist, who has 30 years experience as Directeur Sportif for teams in the UK and overseas.

Rick’s vast experience, heading up teams; including; Team WNT, Ford EcoBoost, NJC-Biemme, and Campinense Velo Performance, has seen him take women riders to race in Belgium, Holland, France, Luxembourg, Germany, Italy, Czech Republic and Ireland.

The UK’s newest women’s racing team works closely with just 6 riders, nurturing their progression in a sport that each year rises higher in popularity.

Finish Line Racing aims to compete in the National Championships, British National Road Series, Ras n mBan, and the Tour Series, amongst a series of other events in the UK and Belgium.

Emma Rouse, managing director of Cockadoodledoo Communications said: “I am thrilled to be supporting Finish Line Racing as it embarks on it’s exciting first season in 2021.”

“Cockadoodledoo Communications” are proud to work together with Finish Line Racing and to play a part in sharing the stories of the teams success.”